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During World War 1, recruitment marches or snowball marches to Sydney were a feature of volunteer recruiting drives for the Australian Imperial Force in rural New South Wales, Australia. Between October 1915 and February 1916, nine marches were held starting from various points in the state; the most notable was the first march from Gilgandra, known as the Cooee march. There was also a similar march in south-eastern Queensland. In 1918, in an effort to promote recruitment, another march was staged, but this was less spontaneous and the marchers in fact travelled by train. The marches were called "snowball marches" in the hope that like a snowball rolling down a hill will pick up more snow, gaining more mass and surface area, and picking up even more snow as it rolls along, the marchers would also collect more marchers as they progressed to the recruiting depot.